The copy writing for the adverts and publicity is apparently done in-house and they are able to utilise the police as well as the judicial system for some of the very creative campaigns. They deal directly with Eskom (which saves the author time) and even work with the venue to make sure that the generators don't interfere with the lighting plan.

Not only will they publicise the book so that it is 'top of mind' for every South African, but they also take care of the book launch itself – all the way through the lighting (which everyone knows is so important at any event). The services that they offer are apparently quite extensive. The only sad thing is that it seems to have taken so long for them to get there (1994 seems so long ago). They are very clearly a well-oiled machine, so it's only natural that they morph and use their amazing talents in the area of book sales. Because nothing raises our IQ and educates us quite like a good book does.įurther, if anything has educated South Africans recently it is not only the book itself but the SSA's handling of Pauw. The SSA is defined as 'the department of South African government with the overall responsibility for civilian intelligence.' Get that? 'Intelligence.' Their job is to make South Africans smarter! Which makes it natural for them to get involved in literature.

Ssa office near me